Sale whisky Online Black Velvet Distilling Company
Black Velvet Distilling Company
in 1872 the Gilbey brothers, Walter and Alfred, they built their first gin distillery in England. Gilbey's Gin quickly became popular around the world, and in 1906 the brand was introduced to Canada. In the 1933 the brothers opened the doors of W&A Gilbey Distillery in Toronto, in Canada, where the first Canadian Gilbey spirits were produced. Soon after, the brothers were joined by distillers Crosbie Hicks and John S. "Jack" Napier who developed several whisky such as Old Gold, Special Old, Very Best, Red Velvet, Gold Velvet, Royal Velvet and Black Velvet. While 10 Year Old Royal Velvet was to be the best-selling product, Black Velvet became the company's flagship product and is now number two in whisky Canadian sold to the world. In 1962, W&A Gilbey garnered industry interest and hired International Distillers and Vintners (IDV) as a partner, which would later become Diageo. The 70s brought the growth of the category of whisky Canadians and, in turn, in 1972 and 1973 IDV built the Palliser Distillery in Lethbridge, Alberta, located on the banks of the Oldman River near a desert called "The Badlands", to support the production of the great success Whisky Canadian Black Velvet and Smirnoff vodka. In 1999, Diageo sold several Canadian brands of whisky, including Black Velvet, to Canandaigua Brands, now known as Constellation. In 2009, Constellation shifted focus to mid-range brands such as Black Velvet and shifted its production to whisky in the Palliser Distillery, which has been renamed The Black Velvet Distilling Company.